i.Feature
Aug 14, 02:04 PM
...if you're selling soap.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
I disagree totally. People buy superiority. Thats what a good portion of the population wants. Thats why peop;le buy designer clothes. Thats why people buy fancy cars. Thats why people buy expensive jewelery. Thats why people stay at 5 star hotels. People want to feel like they are better than everyone else or they've made better choices.
Not everyone of course. But there are alot.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
I disagree totally. People buy superiority. Thats what a good portion of the population wants. Thats why peop;le buy designer clothes. Thats why people buy fancy cars. Thats why people buy expensive jewelery. Thats why people stay at 5 star hotels. People want to feel like they are better than everyone else or they've made better choices.
Not everyone of course. But there are alot.
Queso
Dec 21, 05:51 PM
Interesting to note that a typical Christmas number 1 would sell 200-250,000 copies. So this hype has helped shift another 200,000 copies of the X-factor song. Even when they lose, they win.
I don't remember any other Christmas number 1 candidate being discount sold at 29p a copy (or whatever the equivalent cost was). Yeah, they've made money, but probably less than they made with Hallelujah last year.
I don't remember any other Christmas number 1 candidate being discount sold at 29p a copy (or whatever the equivalent cost was). Yeah, they've made money, but probably less than they made with Hallelujah last year.
emotion
Oct 10, 10:38 AM
Macbook Mini here we come.
dakis
Oct 26, 11:35 PM
btw: the "sneak preview" Apple offered clearly showed a "JUNK" folder - where did that go?
more...
Stella
Apr 15, 08:41 AM
Working at Microsoft is not a detriment to his career. It's a boon. I think you'd be hard pressed to find people who would refuse to work at the most successful software company in the world, except the most zealot-minded Apple fanboys, such as we have here. I understand why people downvote the story, but for goodness' sake, I'm fairly sure Apple's HR people know better than us. Give him a freaking break. He's going go to do a job 8000 times better than any random schmuck off the streets (or on these forums for that matter), and that's why he got it.
Working at large, very successful companies isn't always the best. It depends where your priorities are. If you want a good life / work balance then Apple, Google etc ( as a software developer for example ) certainly wouldn't be a great move. However, you'd probably learn a lot by working there too. It would of course look great on your resume.
Working at large, very successful companies isn't always the best. It depends where your priorities are. If you want a good life / work balance then Apple, Google etc ( as a software developer for example ) certainly wouldn't be a great move. However, you'd probably learn a lot by working there too. It would of course look great on your resume.
davegregory
Mar 29, 07:34 AM
Robbieduncan is correct. The only reason the EF-S exists is because it's cheaper for Canon to make wide angle lenses with a short focus back (i.e. that the lens is closer to the mirror than EF lenses). It's purely consumer oriented! Lower-end - mid range cameras use the 1.6 FOVCF, making them inexpensive. Canon wants cheaper lenses so they can sell more lenses and cameras. That's it, plain and simple. They are technically identical to any EF lens in every other way but the mount depth.
more...
tktaylor1
Apr 25, 02:47 PM
Even though I doubt you actually want to see anything here (http://www.politifact.com/truth-o-meter/promises/obameter/rulings/promise-kept/) is a list of some things he promised to do and actually did. As far as politicians go Obama has been pretty good at keeping promises, I don't agree with him on everything but some of his problems with doing things come from the republicans stopping him and him having too much of a desire to compromise.
I have seen that list and it is a list of around 500 things. There are only about 140 things here. Most of them are encouragements which means nothing. Number 279, 284, 315 who the hell cares. Number 460, I could ask them to do that. Number 502, get his daughters a puppy, who gives a flying ****. A lot of this list is horse crap that doesn't matter.
I have seen that list and it is a list of around 500 things. There are only about 140 things here. Most of them are encouragements which means nothing. Number 279, 284, 315 who the hell cares. Number 460, I could ask them to do that. Number 502, get his daughters a puppy, who gives a flying ****. A lot of this list is horse crap that doesn't matter.
kdarling
Feb 24, 09:28 AM
Technology should help us.
Imagine if all smartphones had either a multi-user selector, or at the least a "child" mode that was easy to turn on.
Even if you're not a parent, many people have lent their smartphone to a niece or nephew, little brother or sister, to entertain them while on the road or at a restaurant. Heck, I keep one app folder just for my grandkids who are 2 or 3 years old.
Then you and they get frustrated because they hit a Home or Menu key, and you have to get them back into the app they were using.
It'd be great if we could quickly set a kid mode that locks them into a certain app or folder. For that matter, it'd be handy for when you loan your phone to a friend, spouse or boss :)
Imagine if all smartphones had either a multi-user selector, or at the least a "child" mode that was easy to turn on.
Even if you're not a parent, many people have lent their smartphone to a niece or nephew, little brother or sister, to entertain them while on the road or at a restaurant. Heck, I keep one app folder just for my grandkids who are 2 or 3 years old.
Then you and they get frustrated because they hit a Home or Menu key, and you have to get them back into the app they were using.
It'd be great if we could quickly set a kid mode that locks them into a certain app or folder. For that matter, it'd be handy for when you loan your phone to a friend, spouse or boss :)
more...
patseguin
Sep 20, 08:29 AM
Now that SATA is working in XP, has anyone tried Vista RC1?
chrfr
Mar 29, 09:53 AM
did you read it? it is exactly what I have been saying all along.
No, it's exactly opposite of what you wrote.
No, it's exactly opposite of what you wrote.
more...
1080p
Nov 17, 10:28 PM
White iPhone is sexy. Not to mention that cases ...especially that stupid bumper attract dust that scratch the phone. My metal antenna band already has tons of scratches from it.
iJohnHenry
Apr 27, 07:27 PM
I thought this was funny.
Imagine President Trump feuding with global enemies. �I�ve met Kim Jong Il. Guy�s a midget. Who cares what a midget thinks! I take dumps bigger than that guy.
Easy to do, when you are full of it.
Imagine President Trump feuding with global enemies. �I�ve met Kim Jong Il. Guy�s a midget. Who cares what a midget thinks! I take dumps bigger than that guy.
Easy to do, when you are full of it.
more...
dynamo22
Dec 27, 07:16 PM
My sister bought her iphone 3gs about 2 weeks ago on 61st and lex at an AT&T store in Manhattan.
This can't be right..
This can't be right..
MacTheSpoon
Apr 16, 04:42 PM
What the hell, how bizarre. This app store stuff is ridiculous. Either allow satire or don't, and say so in your rules.
more...
Karpfish
Sep 29, 02:28 PM
i downloaded 10.4.8 and it wouldnt boot! i got a dark grey screen instead of the blue appple screen. Then i did it again but reset pram. then it just sat at the apple screen loading for a few minutes, so i restarted. Same thing, but it reset by itself, o then the 3rd time i let it stay and it worked. i hope it ends up being ok. I only downloaded it because i was hoping for apertre 1.5, but of course its nto out yet
GekkePrutser
Apr 26, 04:40 AM
Would love to see:
more...
My Bloody Valentine 3-D,
Jaime King in My Bloody
more...
rdsaunders
Oct 20, 05:28 PM
Evening from the Welshman!
Looks as though I'll be at the Regent Street store to pick up my copy of leopard and a free T Shirt. I'll also be at MacExpo for the day so if anyone wants to meet up let me know.
Rich
Looks as though I'll be at the Regent Street store to pick up my copy of leopard and a free T Shirt. I'll also be at MacExpo for the day so if anyone wants to meet up let me know.
Rich
ewinemiller
Sep 13, 10:17 AM
Originally posted by nuckinfutz
My Bloody Valentine movie
tvguru
Sep 25, 10:40 AM
Can't believe aperture doesn't support more RAW types yet.
Until it supports more/all of the raw types, it will never be a real 'pro' application imho
Aperture only uses the RAW formats that OS X uses. When 1.4.8 comes out it will support more.
Until it supports more/all of the raw types, it will never be a real 'pro' application imho
Aperture only uses the RAW formats that OS X uses. When 1.4.8 comes out it will support more.
Rtr455
Mar 24, 11:18 PM
I bought two in Birmingham, AL today. Way too good of an offer to pass up.
DPinTX
Mar 11, 07:27 AM
There is a line already (7 people) at Stonebriar in Frisco. 7:25am
Follow my twitter @dpedini for pictures and updates so far everyone in line is a 64gb 3G black
DP
Follow my twitter @dpedini for pictures and updates so far everyone in line is a 64gb 3G black
DP
Fraaaa
Apr 21, 02:07 PM
The iphone 5 will be a minor spec bump, i seriously doubt they are waiting for september unless it is for LTE which people claim isnt coming until the revision after that (which imo will be quick to get it out before the holidays rather than waiting till the next june)
1. the A5 is more than a minor spec bump - it's a serious spec bump.
2. WHY would we want LTE when Android phones have already shown how bad is for battery life? Moreover, not all countries have LTE and even in the US is not widely adopted. Is useless have not optimized technology this time that also cannot be used but by few.
There is only one thing I could disagree on the A5 adoption on the iPhone. If you have seen the iPhone4 and iPad2 internals you should think about this:
a. The iPhone4 was so packed you could not fit an hair in it. The A5 is way bigger than the A4.
b. The solution for the iPad2 problem with the more demanding A5 consumption was to add a third pack of battery.
This means that the iPhone4 design cannot allow the A5 chip, let alone a bigger battery. I believe that Apple has surely an internal redesign; however, I feel that they will not use the same exact A5 found in the iPad2.
So, it's most likely they are going do these things.
1. One device that will work on both VZ and AT&T network
2. 32GB and 64G storage.
3. 1080P recording with 8 megapixel camera
4. A5 chip
5. Maybe higher ram or maybe not.
6. Throw in something new... like better gyroscope or something to just make iPhone 4 outdated, but nothing major.
This is BS. It's not good enough, apple.
More or less what companies have been doing in computing since 1980. What is your point?
Having said that, when people will realize that computer usability lies in the software and not the hardware?
1. the A5 is more than a minor spec bump - it's a serious spec bump.
2. WHY would we want LTE when Android phones have already shown how bad is for battery life? Moreover, not all countries have LTE and even in the US is not widely adopted. Is useless have not optimized technology this time that also cannot be used but by few.
There is only one thing I could disagree on the A5 adoption on the iPhone. If you have seen the iPhone4 and iPad2 internals you should think about this:
a. The iPhone4 was so packed you could not fit an hair in it. The A5 is way bigger than the A4.
b. The solution for the iPad2 problem with the more demanding A5 consumption was to add a third pack of battery.
This means that the iPhone4 design cannot allow the A5 chip, let alone a bigger battery. I believe that Apple has surely an internal redesign; however, I feel that they will not use the same exact A5 found in the iPad2.
So, it's most likely they are going do these things.
1. One device that will work on both VZ and AT&T network
2. 32GB and 64G storage.
3. 1080P recording with 8 megapixel camera
4. A5 chip
5. Maybe higher ram or maybe not.
6. Throw in something new... like better gyroscope or something to just make iPhone 4 outdated, but nothing major.
This is BS. It's not good enough, apple.
More or less what companies have been doing in computing since 1980. What is your point?
Having said that, when people will realize that computer usability lies in the software and not the hardware?
plastictrees
Mar 27, 10:38 AM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_1 like Mac OS X; en-us) AppleWebKit/532.9 (KHTML, like Gecko) Version/4.0.5 Mobile/8B117 Safari/6531.22.7)
Anything new to report guys?
Went to bestbuy at park lane and got mine!!
Did you reserve it? I hate that apple guy that works there. He's always rude to me.
Anything new to report guys?
Went to bestbuy at park lane and got mine!!
Did you reserve it? I hate that apple guy that works there. He's always rude to me.
Legion93
Apr 22, 05:26 PM
I prefer pepsi to coke. Anyone?
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